In class we read articles on the industrial, retailing, and marketing of clothing. Popular stores such as Zara and H&M were the main topics of each article. I learned that each week, new styles are shipped into each store to keep up with the ongoing trend of fashion. Stores are always busy with the arriving of new fashion and the disposals of old fashion. H&M stores "mimic" the higher end new trends that have just arrived at a cheaper cost. My question is "Why is 'fast fashion' controversial?" According Fashion Theory 'fast fashion' is ultimately a waste. The saying fast fashion means lower cost production that mimics current "luxury fashion trend'. This is an idea of "want" then the idea of "need". People that wanted these cheaper versions of new fashion waste their money on new clothes constantly and when the trend goes out they go out for the new version. Some either through away the clothes after a couple of weeks and some give away their clothing to others. This article sums up the saying 'fast fashion' perfectly "Today's treasure, Tommorow's trash".
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